Director of Marketing (EMEA - Remote)

Develop and execute multi-channel marketing campaigns to enhance brand awareness, lead generation, and customer retention.  

Align marketing initiatives with company-wide objectives and sales priorities to maximize impact.  

Optimize digital marketing campaigns, including SEO, SEM, email marketing, and social media. 

Drive lead-generation initiatives to support sales pipeline growth and business expansion. 

Utilize data-driven insights to refine targeting, improve conversion rates, and maximize ROI. 

Collaborate with sales leadership to optimize account-based marketing (ABM) strategies. 

Oversee the development and execution of high-quality content (whitepapers, case studies, webinars, blog posts, and videos). 

Ensure brand consistency across all messaging, campaigns, and marketing materials.  

Conduct market research to stay ahead of industry trends, competitive positioning, and customer expectations. 

Lead, mentor, and develop a team of marketing professionals to drive operational excellence. 

Foster a culture of creativity, ownership, and accountability within the marketing organization. 

Collaborate with sales, product, and customer success teams to align marketing efforts with business needs. 

Establish key marketing performance indicators (KPIs) to measure effectiveness and inform decision-making. 

Manage and optimize the marketing budget to ensure efficiency and impact.  

Provide regular reporting and insights to leadership on campaign performance and market opportunities.